Intentional Growth

Scalable, Repeatable and Profitable Growth

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Today we are going to be talking to Erik Huberman. Erik found that discovering a company’s unfair advantage and exploiting it through digital marketing and sustainable business processes can take a company and its profits to new heights.

Erik is the current owner of Hawke Media, has sold multiple companies and is on the Forbes 30 Under 30. He started Hawke Media three years ago with just seven employees and he has scaled it to 150 employees today. He’s also a cofounder of Arrowroot Capital. Today, we’re going to talk about how to build a sustainable business that is profitable and that gives you the option to sell whenever you want. Erik will explain the three pillars of marketing and how to make good decisions.

In This Episode You’ll Learn:
  • How Erik grew up with the entrepreneurial mindset, as well as how he went from small opportunities to a full-fledged business.
  • Some of the things Erik has done to accelerate the growth of Hawke Media.
  • Some of the things Erik did that ended up paying off when it came time to exit despite not building with the intent of selling.
  • How he ended up selling his first business.
  • How Erik’s mindset has changed when it comes to valuing companies.
  • The dynamics Erik uses when setting up deal structures for either investing or selling.
  • The types of industries and unfair advantages that Erik looks for when determining whether or not to take a risk.
  • Some things that Erik has seen work and not work when it comes to raising funds.
  • The three marketing pillars that Erik focuses on: Nurturing, awareness, and trust. He also talks about what most people are missing the most when it comes to these pillars.
  • Erik’s top tip on hiring people.
  • Erik’s definition of a sustainable business
    • Takeaways:
    1. The importance of knowing what your unfair advantages are and leveraging them.
    2. The importance of knowing how you can let the world know about your unfair advantage and what unique value you can bring to others.
    3. The importance of knowing how you can build a sustainable and profitable business that will give you exit options later.
      4. Links and Resources:

      Hawke Media

      Erik on Facebook

      Erik on Twitter

      About Erik Huberman:

      Erik Huberman is the Founder & CEO of Hawke Media, a full-service Outsourced CMO based in Santa Monica, CA that launch

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      Intentional GrowthBy Arkona - Intentional Growth