In this episode, I break down my full Google Ads strategy for Black Friday, Cyber Monday, and major promo periods. You’ll learn how to properly plan budgets and use Google’s tools to drive new customers (not just discount your existing ones).

We cover:
 Why you should scale spend before the sale
How to use conversion lag to time your budget ramp
Which campaign types drive cold traffic vs. remarketing
The best way to show discounts in Google Shopping
Compare-at-price vs. promo codes (and why I hate promo codes)
How to schedule sales messaging in Search + Display
Using seasonality adjustments & Google’s new Promotion Mode
Why “baby discounts” don’t move the needle
Bundling when your margins are tight

Whether you’re prepping for Q4 or running promos year-round, this tactical breakdown will help you make every dollar count.

Key takeaway:
Build your audience before the sale, then close them with the offer.

If this episode helps, drop a comment & share!

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