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Chapters

00:00 Introduction to Bottom of Funnel Strategy

00:19 Welcome to the PPC Mastery Podcast

00:28 Guest Introduction: Aaron Young

00:55 The Myth of Advanced Strategies

01:52 Aaron Young's Journey in PPC

07:22 Defining the Bottom Up Funnel Approach

07:44 Implementing the Bottom Up Funnel Strategy

13:24 Lead Generation vs. E-commerce Strategies

16:47 Evaluating Campaign Success

21:30 Challenges and Considerations

26:14 Rapid Fire Questions

30:40 Final Thoughts and Advice

32:50 Conclusion and Outro