Welcome to another insightful episode of "Numbers and Narratives." Today, hosts Sean Collins and Ibby Syed delve into the world of data-driven marketing with a special focus on customer segmentation, recommendation engines, and personalized email automation. Drawing from his extensive experience as a data scientist and his current role at Cotera, Ibby shares invaluable tips on transitioning from generic marketing approaches to tailored, effective strategies that truly resonate with customers.

Join us as we explore the intricacies of segmentation through RFM analysis, the potential of advanced personalization, and practical steps to optimize your marketing efforts. Whether you're looking to implement smarter recommendation algorithms or automate your email campaigns, this episode is packed with actionable insights and expert advice. Plus, stay tuned as Ibby reveals how focusing on top customers and leveraging recommendation engines can significantly boost your revenue. Don't miss out on this essential guide to elevating your marketing game through data!