Welcome to Episode 12 of the Belkins Podcast!

In this unmissable episode, Peter Caputa, CEO of Databox and the creator of HubSpot’s famous partner program - joins host Michael Maximoff for an unfiltered conversation on SaaS growth, leadership, and the changing dynamics of marketing.

In this value-packed episode, Peter reveals:

• Why traditional inbound marketing is delivering diminishing returns- and the hybrid strategies that are reshaping the playbook.
• How Databox helps businesses compare their performance to others using the largest live data collection in the world.
• The biggest mistake companies make with their data—and how to actually use it to grow.
• His unique leadership style as a “peacetime CEO” and why empowering teams with ownership fuels innovation and results.
• Seasonality secrets in ad spend- how real-time data saved budgets and maximized ROI for key industries.

Stay tuned until the end for Peter’s predictions on the future of marketing and how combining different strategies can give your business an edge.

Whether you’re a business leader, marketer, or entrepreneur, this episode is full of practical ideas and strategies you can use right now.

Timecodes:
0:00 - Intro: Meet Peter Caputa, CEO of Databox
2:25: Peter’s Approach to Content Creation and Storytelling
8:30 - How Databox is Redefining Benchmarking for Businesses
12:00- How Agencies Use Databox Benchmarks to Improve Performance
15:05 - Using Seasonality Data to Save Ad Spend
18:50 - Common Mistakes Companies Make in Their GTM
22:25 - Integrating Marketing and Sales for Best Results
24:10 - Insights on Full-Cycle AEs vs. SDRs
28:53 - Partnerships As a Powerful Tool for Growth
33:46 - Real-World Challenges in Selling Data Analytics
40:53 - Lessons on Leadership and Delegation
48:00 - Tactics to Overcome a High Churn Rate
57:45 - Final Thoughts and This or That Quiz

Let's stay connected:
👉 Peter Caputa - https://www.linkedin.com/in/pc4media/
👉 Michael Maximoff - https://www.linkedin.com/in/michael-maximoff/
👉 Michael’s newsletter “From Zero To Agency Hero” From Zero To Agency Hero - https://www.fromzerotoagencyhero.com/
👉 Belkins - https://www.linkedin.com/company/belkins/