Gain Grow Retain

Scaled CS is Looking Alot Like Marketing

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This week, Karessa Parish, Growth Marketing Manager at ClassTag joins Jeff to talk about the connection between scaled CS and marketing.

Here are some of the key takeaways:

  • Look for ways to automate things that you do over and over
  • Evaluate your content to align with customer self-service needs
  • CSMs should be facilitators rather than information keepers
  • Give a space for customers to talk to each other
  • Examples of scaled ways to grab your customer's attention

    • Connect with Karessa here

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    Gain Grow Retain exists to connect people, knowledge, and ideas to advance the state of customer success.

    We're on a mission to connect B2B SaaS customer success leaders so that we can learn from one another. Check out more at GainGrowRetain.com! Or follow our GGR LinkedIn page.

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    Gain Grow RetainBy Gain Grow Retain
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