Scaling from start-up to multi-million dollar business takes time, ingenuity, and perseverance. Yanni Hufnagel, founder of Lemon Perfect, discusses the 6-year growth of his company into a major player in the enhanced water sector. Discussion includes going from sourcing regional ingredients to international sources, delivering consistent quality, getting consumers to try a new product, the importance of relationships with contract manufacturing partners, distributors, and retailers, and how perseverance is key.

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