Adaptation and change are a natural part of our culture and our being. Everywhere you look, the competition, consumer, and technology are changing. As a result, businesses have to create new plans and strategies to change along with them, one of them being a franchise business. Joining Dr. Diane Hamilton on today’s podcast is Robert Rosenberg, who served as the Chief Executive Officer of Dunkin’ Donuts from 1963 until 1998. Robert relays the story of how Dunkin’ Donuts started and its longstanding competition with another donut brand. He also shares the four primary functions of a leader, the importance of apprenticeship, the value of a brand and the great benefits franchising provides.

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