In this episode, Kristin McFarland sits down with Alison Di Spaltro, CEO of Escape Artists and CODA Premium Edibles. They discuss the journey of Escape Artists, the inspiration behind the brand, and how data informs their marketing strategy. They also talk about the challenges of maintaining brand consistency in retail stores and the importance of capturing customer data for remarketing. Alison shares advice for starting a brand in the cannabis industry or expanding your portfolio. She emphasizes the need to focus on specific markets and nurture relationships with retail partners. She also highlights the value of email marketing and social media engagement in reaching and engaging customers.

Takeaways

• Go deep, not wide - focus on specific markets and nurture relationships with retail partners to grow your brand sustainably.
• Capture customer data and use email marketing and social media engagement to stay top of mind with customers.
• Maintain brand consistency by providing retailers with updated brand kits and actively monitoring online platforms for errors and inconsistencies.
• Consider the challenges of online orders and find ways to engage customers and provide accurate product information.

Quick Links

https://letsescape.com/

https://codasignature.com/