This episode features an interview with Zach Keeney, the founder of TreeUnity strategies. Zach shares his entrepreneurial journey, from starting businesses at a young age to working in the corporate world and eventually launching his own consulting firm.

Zach's background includes running a painting company franchise and working in Domino's Pizza's leadership program, which provided valuable operations and management experience. In 2023, Zach started a master's program in computer science focused on governance and began working with a cybersecurity startup, preparing him to launch TreeUnity Strategies.

TreeUnity's mission is to help small businesses and startups scale profitably without having to take on significant outside investment. Zach's go-to-market strategy emphasizes creating repeatable, cost-effective processes for marketing, sales, and operations. Zach's biggest challenge in scaling is developing a team capable of providing high-level strategic consulting.

Zach's advice for aspiring founders is to be prepared for the challenges of transitioning from being an individual contributor to a manager. He emphasizes the importance of allowing others to take on roles and responsibilities within the business in order to facilitate growth.