In this episode of Founders, Future, with host Karyn Vadnais, we meet John Schenkelberg, founder of Deep Signal Labs, who pivoted from corporate finance to pioneering AI-driven marketing solutions. John shares his entrepreneurial journey—from building a seven-figure e-commerce business to launching Deep Signal Labs, which helps businesses retarget high-intent website visitors with unmatched precision. His lightweight pixel technology captures first-party data in real-time, enabling clients to create hyper-accurate custom audiences and slash customer acquisition costs. John also dives into his lean team structure, referral-driven growth, and the challenges of scaling predictable lead generation.

John reveals his vision for the next 6–12 months, including expanding his sales team and onboarding 100+ clients, while emphasizing the critical role of AI in marketing’s future. His advice for founders? “Stay open to new perspectives, navigate challenges with resilience, and keep moving forward.” A testament to adaptability, John’s story highlights how embracing innovation can transform industries—and careers.