In this episode of Founders, Future, host Elliott Boll sits down with Chris DuBois, founder of Dynamic Agency OS, to explore his unexpected journey into agency coaching. Chris shares how his background as an infantry officer and later CEO of a marketing agency shaped his leadership philosophy and approach to business.

They discuss key challenges in launching a new venture, including building an audience from scratch and adapting to market demand. Chris also reveals a powerful decision-making framework that helps entrepreneurs overcome indecision and move forward with confidence.

The conversation dives into trends shaping the agency space, the importance of specialization in the AI era, and how playing positive-sum games has fueled Chris’s success. Whether you're an agency owner, consultant, or entrepreneur looking to scale, this episode is packed with actionable insights on leadership, strategic growth, and future-proofing your business.