The Higher Ed Marketer

Scaling AI in Higher Ed – Lessons from ASU’s AI Integration


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Season 6 - Episode 203


In this episode, we sit down with Tina Miller from Arizona State University to explore how ASU is boldly embracing AI—not just as a tool, but as a campus-wide transformation strategy. We also dig into their groundbreaking partnership with OpenAI and the creation of ChatGPT EDU, a major step toward reshaping how students and educators interact with AI. Tina unpacks the difference between AI literacy and fluency, and why both matter for preparing students for the future workforce. From building a “digital twin” of the university to deploying custom GPTs that empower leadership, Tina shares how ASU is weaving AI into the fabric of operations, learning, and faculty engagement.


🎧 Listen to Learn:

✅ Custom GPTs can enhance communication and efficiency for university leadership

✅ How students can benefit from immersive learning experiences with the help of AI

✅ AI literacy is different from AI fluency

✅ Effective AI adoption thrives in a team culture built on shared learning and practice.

✅ A practical, comprehensive plan for your entire university to embrace AI.

✅ The details behind ASU’s groundbreaking collaboration with OpenAI


Join the Discussion:

03:07 AI's Impact on Learning and Operations

04:58 Engaging Faculty and Staff in AI Integration

08:36 Creating a Digital Twin for Enhanced Learning

13:20 Utilizing Custom GPTs for Leadership Support

14:22 Partnership with OpenAI and ChatGPT EDU

19:34 Strategies for Scaling AI Initiatives Across Departments

35:05 Principled Innovation in AI

36:09 Literacy vs. Fluency in AI Usage


To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for The Higher Ed Marketer in your favorite podcast player. The Higher Ed Marketer Podcast is powered by Caylor Solutions—your go-to partner for higher ed mission-fit marketing strategies, enrollment, and branding.


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