The Digital PR Show

Scaling an Agency with PR & AI: Lessons from CIPR’s 15 Years


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In this episode, Peter, Christina, and Caron dive into how CIPR Communications has evolved over the last 15 years—blending PR, marketing, and AI to deliver more value, faster. From press releases powered by AI to quarterly strategies and smarter client engagement, the team shares real insights on embracing change, leading with tech, and staying ahead in a rapidly shifting industry.

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The Digital PR ShowBy CIPR Communications