In this episode of Founders Future, with host Mishal Saeed, Kris San from CWK Consulting shares key insights on scaling a coaching business the right way. Discover why building client independence beats creating dependency, and how authentic growth comes from referrals and consistent LinkedIn presence—not quick fixes like paid ads. Kris breaks down a personalized, relationship-driven sales approach tailored for creative entrepreneurs, and reveals how to avoid burnout while scaling sustainably. Perfect for founders ready to grow with purpose and build lasting client relationships.