The Higher Ed Marketer

Scaling Connection: How Indiana University Builds Community Before Day One


Listen Later

Episode 213

ZeeMeeSummer Series - Week 4 of 4


In this episode, we talk with Sacha Thieme, Associate Vice Chancellor and Executive Director of Admissions at Indiana University Bloomington. Sacha shares how her team is rethinking student engagement long before day one on campus. From building community at scale to partnering across departments like First Year Experience, Sacha walks us through how IU is creating connection and clarity for thousands of students. She also dives into how data and digital tools are shaping a more intentional admissions experience, and what it takes to lead a team with purpose in an ever-changing enrollment landscape.


🎧 Listen to Learn:

âś… Great admissions leadership begins with listening and a deep understanding of the student journey.

âś… A clear, authentic institutional identity will help you stand out.
âś… Connection and belonging should begin well before students set foot on campus.

âś… The best strategies come from understanding student needs, not assumptions.

âś… Technology can enhance human touchpoints and community.

Join the Discussion:

03:04 Leading with Purpose in Higher Education

06:03 Empowering Admissions Teams

08:56 Building Community at Scale

11:44 Seamless Transitions for New Students

14:38 Leveraging Data and Technology in Admissions

20:36 Creating Meaningful Engagement


ZeeMee is the #1 student community app, used by millions worldwide. It’s where Gen-Z connects and where colleges drive 2x the apps, 3.6x the yield and half the melt.


ZeeMee analyzes tens of millions of data points on each student in real time, giving colleges access to the largest set of student behavior data and the most accurate predictive model in Higher Ed today.”

Join the movement at ZeeMee.com.

–

To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for The Higher Ed Marketer in your favorite podcast player.

The Higher Ed Marketer Podcast is powered by Caylor Solutions—your go-to partner for higher ed mission-fit marketing strategies, enrollment, and branding needs—and sponsored by Ring Digital, your ad targeting people.


Hosted by Ausha. See ausha.co/privacy-policy for more information.

...more
View all episodesView all episodes
Download on the App Store

The Higher Ed MarketerBy Caylor Solutions

  • 5
  • 5
  • 5
  • 5
  • 5

5

49 ratings


More shows like The Higher Ed Marketer

View all
Daily Creative with Todd Henry by Todd Henry

Daily Creative with Todd Henry

515 Listeners

HBR IdeaCast by Harvard Business Review

HBR IdeaCast

1,867 Listeners

The Daily by The New York Times

The Daily

110,617 Listeners

Up First from NPR by NPR

Up First from NPR

55,911 Listeners

Future U Podcast - The Pulse of Higher Ed by Jeff Selingo, Michael Horn

Future U Podcast - The Pulse of Higher Ed

133 Listeners

Higher Ed Pulse by Mallory Willsea

Higher Ed Pulse

22 Listeners

The Dispatch Podcast by The Dispatch

The Dispatch Podcast

3,220 Listeners

Morning Wire by The Daily Wire

Morning Wire

26,477 Listeners

The Application with Allison Turcio by Allison Turcio

The Application with Allison Turcio

12 Listeners

Confessions of a Higher Ed CMO — with Jaime Hunt by Enrollify

Confessions of a Higher Ed CMO — with Jaime Hunt

31 Listeners

Mission Admissions by Jeremy Tiers

Mission Admissions

14 Listeners

Higher Ed Storytelling University by John Azoni

Higher Ed Storytelling University

26 Listeners

Confessions of a Higher Ed Social Media Manager by Jenny Li Fowler

Confessions of a Higher Ed Social Media Manager

7 Listeners

Education Marketing Leader with Chris Rapozo by Chris Rapozo

Education Marketing Leader with Chris Rapozo

4 Listeners

AI for U by Brian Piper

AI for U

8 Listeners