In this open discussion episode, host Sam J leads conversations about developing creative side projects, scaling passion projects into sustainable income streams, and navigating the challenges of marketing creative work. 

This episode covers:

    •    Authenticity over perfection: Why unpolished, spontaneous content often performs better than highly-produced work—raw material feels more accessible and relatable to audiences

    •    Marketing as the real challenge: Success depends less on quality and more on how many people see your work and understand its value through consistent visibility

    •    Interactive audience engagement: Creating opportunities for audiences to participate in the creative process builds investment and community (like livestreaming with chat-controlled elements)

    •    Strategic scaling decisions: Planning ahead for what happens if a side hustle becomes too successful, including when to delegate, hire help, or sell to focus on creative work rather than logistics

    •    Platform strategy considerations: Understanding niche-focused social platforms and how different content types perform across Instagram, YouTube, Pinterest, and emerging platforms

    •    Licensing and copyright protection: Navigating intellectual property concerns in an AI-saturated landscape, including basic protections like timestamped documentation and understanding what can’t be copyrighted

Upcoming Schedule:

    •    No meetings for the rest of December and throughout January 2026—Monday Meeting returns in February

    •    Discord remains open for community connection during the break

    •    Seeking volunteers for hosting, video editing, social media, and content planning roles

Visit MondayMeeting.org for this episode and other conversations from the motion design community!

SHOW NOTES:

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• Bye Frisbie
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• Specific example of Music By Blanks followers making a song