Receptive is a SaaS company helping businesses build better products by collecting and acting on customer feedback more effectively. Hannah Chaplin founded the company, along with her co-founder Dan, back in 2015. Like many other B2B SaaS products, Receptive began its life as a project inside of an existing organization that was eventually spun out into a full-scale business. Hannah and Dan found that they'd struck a chord with businesses that were really struggling with capturing, prioritising and acting on customer feedback to try and answer a critical question: What should we build?