Megashift - New Trends in Business

Scaling DevRel Programs for Product Impact & Learning | Erica Hanson (Tech Community Thought Leader)


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Our chat with Erica Hanson, a global developer relations and community leader who spent over 17 years at Google before leading DevRel at Flutter Flow.


Erica shares how she grew Google's developer community programs to reach 3 million developers and students annually across 110+ countries.


We discussed how to validate the demand for your product community using data, the feedback loop between community insights and product teams, and building cross-functional partnerships to drive real impact. Erica also shares her framework for selecting great volunteer leaders, the shift toward in-person communities in the AI age, and a story about her father's 43-year tech community involvement that exemplifies lasting community. If you're interested in community-led growth, DevRel strategy, or scaling developer education programs, this conversation is for you!

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Megashift - New Trends in BusinessBy Megashift.co