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Scaling DTC nootropics with Dan Freed


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Sometimes a scotch-taped-together tech solution is just what you need to jumpstart your subscription services. But if you grow fast enough, the tape won’t hold up. Dan Freed experienced this firsthand as he grew Formula, an incredible company specializing in personalized nootropics. In this episode, Dan shared how he’s reengineering Formula’s operations to provide the very best customer experience possible, and learning from the customer and competitors every step of the way.

Show Topics

  • The formula for a great tech stack
  • Getting out of “technical debt”
  • You can’t improve what you can’t measure
  • Beat competitors with a superior experience
  • Why bootstrapping guarantees a quality product

Show Links

  • Check out Formula
  • Connect with Dan Freed on LinkedIn
  • Check out 1-Click Pony
  • Connect with Ben Fisher on LinkedIn or Twitter


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