AI is everywhere, but what does meaningful adoption actually look like in marketing? We’re joined by Lillian Pierson, Fractional CMO and Growth Advisor of Data-Mania, to unpack how organizations can use AI strategically to drive results. Lillian outlines practical examples and a maturity model for AI in marketing, helping teams align tech with business outcomes. She breaks down where AI delivers the most value — from low-risk productivity tools to fully automated, cross-functional workflows — and offers guidance on the metrics that matter, how to tackle data fragmentation and why upskilling is critical for growth. 

Key Takeaways:

00:00 Introduction

02:53 AI shifts marketing from manual campaigns to real-time systems.

05:29 Marketing success with AI depends more on strong data foundations than flashy tools.

10:41 The bigger the AI investment, the more strategic de-risking it needs.

15:59 Humanic uses AI to find hidden user segments from behavioral data.

19:57 Marketing issues often stem from data silos and fragmentation.

22:22 Without a data layer, ad algorithms can’t optimize or validate market fit.

26:27 AI bridges marketing and tech through vibe coding and automation.

30:29 Try vibe coding tools — you’ll be surprised what you can build.

Resources Mentioned:

Lillian Pierson

https://www.linkedin.com/in/lillianpierson/

Data-Mania | LinkedIn

https://www.linkedin.com/company/data-mania/

Data-Mania | Website

https://www.data-mania.com/

Cursor

https://cursor.com/

Windsurf

https://windsurf.com/editor

Humanic

https://www.humanic.com/

Growth Solutions

https://growthsolutions.in/

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