Behind the Franchise

Scaling Fast and Selling Smarter with Bennett Maxwell


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In this episode, host Paul Ehlinger sits down with Bennett Maxwell, CEO of Franchise KI. Bennett shares his journey from door-to-door sales to scaling one of the fastest-growing cookie brands in America. From selling 450 franchises in less than two years to navigating lawsuits, he reveals the strategies — and lessons learned — behind building and scaling at lightning speed.

Listeners will hear:

  • How Bennett went from hustling sponsorships in high school to building multimillion-dollar sales teams.
  • Why he believes sales is about conversations and opportunities, not pressure.
  • The behind-the-scenes of Dirty Dough’s rapid growth and why simplicity was the key to scaling.
  • How legal battles and challenges shaped his leadership and long-term vision.
  • His perspective on redefining success after hitting financial milestones.
  • Why joy, fulfillment, and balance now guide his approach to business and life.


🎧 A must-listen if you’re curious how grit, sales mastery, and scaling smart can turn into a national franchise success story.

#BehindTheFranchise #FranchiseGrowth #ScalingSmart #FranchiseSuccess #Entrepreneurship #FranchiseKI

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Behind the FranchiseBy Paul Ehlinger

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