Scaling a D2C brand is about more than just great products—it requires smart branding, performance marketing, and community-driven growth. Arjun Vaidya built Dr. Vaidya’s into India’s leading Ayurveda D2C brand, and now, as co-founder of V3 Ventures, he is helping the next wave of D2C founders scale faster.

In this episode, Arjun Vaidya breaks down:

• The branding and storytelling strategies that make D2C brands stand out
• How to balance content marketing and performance marketing for sustainable growth
• The biggest mistakes early-stage D2C founders make—and how to avoid them
• How discounting can hurt—or help—your D2C business
• The role of community-building in driving brand loyalty

If you are a D2C founder, e-commerce marketer, or brand builder, this episode delivers battle-tested strategies for launching, scaling, and sustaining a successful direct-to-consumer brand.