Summary
In this episode, Sean shares a step-by-step process for successfully scaling growth through content marketing. He emphasizes the importance of investing in content as a key growth channel for B2B SaaS product businesses. Sean also addresses the misconception that SEO is dead and highlights the relevance and effectiveness of organic search results.

Key Points

• Identify keyword opportunities to make your content visible to potential customers.
• Create great content that engages and provides value to your audience.
• Position your product by connecting it to your content and encouraging further exploration.
• Track your progress over time and optimize your content to stay competitive.
• SEO is still relevant and can produce significant ROI.
• Research existing top-ranking content to improve and exceed expectations.
• Set up tracking tools like Google Search Console and SEMrush for performance measurement and improvement.

Quotes

• "Content is still king and a key growth channel for B2B SaaS product businesses."
• "SEO is still very real, relevant, and does not have a great replacement at the moment."
• "Identifying keyword opportunities and creating great content are crucial steps to success."
• "Track your progress and optimize your content to stay ahead of the competition."
• "Investing in SEO and organic search can significantly increase your ROI."
• "Research top-ranking content and learn from their success to improve your own."
• "Using tools like Google Search Console and SEMrush will help you measure and improve your SEO performance."

Tools

• Google Keyword Planner - https://ads.google.com/home/tools/keyword-planner/
• Google Analytics - https://marketingplatform.google.com/about/analytics/
• Google Search Console - https://search.google.com/search-console/about
• SEMRush - https://www.semrush.com/
• Ahrefs - https://ahrefs.com/

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