The biggest myth in scaling IT is the belief that it will eventually become easy or perfectly streamlined.

In this episode, we unpack the critical difference between what is truly wrong and what is simply hard. That distinction drives smarter prioritization, better operating models, and clearer decisions about when to bring in outside support. Not every pain point deserves immediate escalation. Some challenges are part of growth. The key is knowing which is which.

Watch the full episode here: https://youtube.com/live/P0Tbigd6W1g?feature=share 

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