In this episode of The Northbound Show, host Ken Villum Klausen sits down with Oscar Höglund, co-founder of Epidemic Sound and Sander Janca-Jensen, co-founder of Flatpay.

After 18 years building Epidemic Sound into a company that soundtracks the internet, Oscar Höglund made one of the hardest calls a founder can make — stepping back. Sander is in a different chapter entirely, heads down building Flatpay toward 100,000 customers and on the verge of opening a new market outside of Europe.

Together, they go deep on the Nordic founder mindset, talking about why consensus isn't weakness, why under-promising and over-delivering is a philosophy worth living by, and how humility, when wielded right, becomes your sharpest competitive edge. And they get honest about what success truly demands: the responsibility to reach back, open doors, and make the path a little easier for whoever comes next.

This is what Nordic entrepreneurship looks like from the inside.

🎙️ Why The Northbound Show?
Hosted by Ken Villum Klausen, CEO & founder of Lunar, The Northbound Show brings together Nordic founders and leaders for long-form conversations about how small nations consistently build companies with outsized global impact. Because the Nordics’ greatest export isn’t a product. It’s a mindset. 

This episode is powered by Lunar.