Imagine pouring everything into building a breakthrough fintech solution — only to hit a wall when it's time to sell into banks and enterprise buyers. It's not the technology holding you back… it's the go-to-market strategy. For many founders, especially technical ones, this is the painful bottleneck that stalls growth and burns investor confidence.

In this episode, Stacy Bishop — a 25+ year revenue leader in banking and financial technology — reveals what actually moves deals forward in highly regulated industries. She explains why traditional B2B playbooks often fail in fintech, and how founders can shift from "pitching features" to building trust, alignment, and momentum inside complex buying organizations.

Quotes:

1. "You can have the best product in the world — but if the bank doesn't know how to buy it, you're not getting the deal."

1. "Slow down to go fast. A thoughtful sales process accelerates revenue more than brute-force activity."

1. "Great sellers don't chase champions — they create them by simplifying the internal journey."

Takeaways:

• Winning in fintech requires process maturity, not just product innovation — buyers need a clear path to adoption and compliance.

• Discounting isn't a strategy — value clarity and stakeholder alignment close deals faster and stronger.

• The fastest-growing fintechs invest early in sales and marketing readiness, long before they feel "big enough" to do so.

Conclusion:

This conversation reminds us that enterprise success isn't about chasing every opportunity — it's about equipping customers to say yes. By prioritizing enablement, credibility, and the realities of how banks buy, fintech leaders can unlock consistent revenue growth and build companies that last.

Links Mentioned:

Website: stacybishop.com sellingfintech.kit.com/e1ec3c973c

Guest Links:

LinkedIn: https://www.linkedin.com/in/stacybishop