Erik sits down with Cameron Gieda, Executive and Business Development leader at FORT Robotics, to discuss the commercial strategy required to move safety technology from lab prototypes to real-world deployment. They explore the stakeholder stack, explaining why the success of an innovation often depends more on aligning IT, finance, and operations than on the engineering itself.

Cameron breaks down the massive economic disconnect between the $700 billion spent on insurance and liability versus the relatively small investment in preventive technology. The conversation also covers the rise of humanoid robotics and why collaborative partnerships like the R&M Safety Partner Ecosystem are essential for small companies to deliver enterprise-scale solutions. Cameron closes with a high-stakes story about an autonomous vehicle demo gone wrong that illustrates the thin line between breakthrough and disaster.

More on FORT Robotics: https://www.fortrobotics.com/

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