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Scaling SEO Through Team Transitions: How Collaboration Fuels Long-Term Search Growth With Natalia Matos | Ep. 28
When leadership changes, everything changes—processes shift, priorities reset, and SEO teams are forced to prove their value all over again. In this episode of Performance SEO Unpacked, host Ruchi Pardal talks with Natalia Matos, SEO Manager at Quadient, about keeping performance steady when transitions hit hard.
Natalia shares how she kept SEO moving through leadership changes by focusing on clarity, documentation, and momentum—because, as she puts it, “SEO does not pause because of reorganization.” She explains how aligning SEO with shared business goals turns teams into partners, not requesters, and why trust builds on quick wins and transparency. Together they unpack the mindset and systems that make SEO resilient—from search everything optimization and cross-team collaboration to testing, over-communication, and growth-driven processes that thrive through any change.
👤 Guest BioNatalia Matos is the SEO Manager at Quadient—a digital marketing leader blending strategy, creativity, and data to drive growth. She has led SEO and analytical initiatives, shaping global search strategy across teams and mentoring others on how AI and SEO are redefining digital visibility.
🔗 Connect with Natalia on LinkedIn
📌 What We Cover- Navigating leadership transitions through clarity and documentation—keeping SEO momentum when direction shifts.
- Why SEO continuity depends on transparency and clear visibility of strategy, outcomes, and purpose.
- How to anchor collaboration in shared business goals—be an SEO partner, not just a requester.
- Frameworks for cross-functional alignment with content, product, and dev teams during high-growth phases.
- The rise of Search Everything Optimization—building trust through concise, intent-driven answers across every search surface.
- Trust through visibility and impact: quick wins like optimizing key pages, fixing internal links, and cleaning up canonicals.
- Turning transitions into momentum phases—reprioritize, change KPIs, test, and over-communicate.
- Building resilient SEO programs with systems over individuals: documentation, SharePoint-based knowledge sharing, modular workflows, and a growth mentality.
Resources
ResultFirst: Visit for more SEO tips and strategies → resultfirst.com
Connect with Ruchi Pardal on LinkedIn for a conversation about SEO
If you enjoyed today's episode and found valuable insights for your business, be sure to subscribe to Performance SEO Unpacked for more expert discussions. Don’t forget to leave a review and share this episode with your team or fellow marketers! Let’s keep the conversation going—connect with us on LinkedIn and join the community of enterprise SEO enthusiasts.
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By ResultFirstWhen leadership changes, everything changes—processes shift, priorities reset, and SEO teams are forced to prove their value all over again. In this episode of Performance SEO Unpacked, host Ruchi Pardal talks with Natalia Matos, SEO Manager at Quadient, about keeping performance steady when transitions hit hard.
Natalia shares how she kept SEO moving through leadership changes by focusing on clarity, documentation, and momentum—because, as she puts it, “SEO does not pause because of reorganization.” She explains how aligning SEO with shared business goals turns teams into partners, not requesters, and why trust builds on quick wins and transparency. Together they unpack the mindset and systems that make SEO resilient—from search everything optimization and cross-team collaboration to testing, over-communication, and growth-driven processes that thrive through any change.
👤 Guest BioNatalia Matos is the SEO Manager at Quadient—a digital marketing leader blending strategy, creativity, and data to drive growth. She has led SEO and analytical initiatives, shaping global search strategy across teams and mentoring others on how AI and SEO are redefining digital visibility.
🔗 Connect with Natalia on LinkedIn
📌 What We Cover- Navigating leadership transitions through clarity and documentation—keeping SEO momentum when direction shifts.
- Why SEO continuity depends on transparency and clear visibility of strategy, outcomes, and purpose.
- How to anchor collaboration in shared business goals—be an SEO partner, not just a requester.
- Frameworks for cross-functional alignment with content, product, and dev teams during high-growth phases.
- The rise of Search Everything Optimization—building trust through concise, intent-driven answers across every search surface.
- Trust through visibility and impact: quick wins like optimizing key pages, fixing internal links, and cleaning up canonicals.
- Turning transitions into momentum phases—reprioritize, change KPIs, test, and over-communicate.
- Building resilient SEO programs with systems over individuals: documentation, SharePoint-based knowledge sharing, modular workflows, and a growth mentality.
Resources
ResultFirst: Visit for more SEO tips and strategies → resultfirst.com
Connect with Ruchi Pardal on LinkedIn for a conversation about SEO
If you enjoyed today's episode and found valuable insights for your business, be sure to subscribe to Performance SEO Unpacked for more expert discussions. Don’t forget to leave a review and share this episode with your team or fellow marketers! Let’s keep the conversation going—connect with us on LinkedIn and join the community of enterprise SEO enthusiasts.