Why the #1 player in their industry, over 100 years old, with a $15 B market cap, partners with startups to see what the world is working on. How they are capitalizing on the 99.9% of innovation taking place outside of their four walls to solve for use cases. We discuss how to scale simplicity, the value of innovation, and the challenges of solving for synchronization and legacy. Marty is on my Mt. Rushmore of Corporate Innovators and is hilarious: "The only person who likes change is a wet baby."