In this episode, Laura Skinner sits down with Kaitlyn Merola, founder of Move , a B2B marketing agency specializing in emerging and growth-stage companies. Kaitlyn shares her journey from working in startups and agencies to launching her own business in 2019. She discusses the challenges of scaling beyond the founder, transitioning from a network-driven client base to a more predictable acquisition strategy, and introducing a points-based service model to streamline offerings and improve scalability.

Kaitlyn also reflects on the personal side of entrepreneurship, balancing fulfillment with the pressures of leading a growing company, and the constant challenge of hiring at the right time. She offers insights into leveraging data-driven decision-making, integrating AI for efficiency, and ensuring clients get maximum value from her team's expertise. Tune in to hear how Kaitlyn is shaping the future of Move and navigating the complexities of scaling a service-based business.