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Scaling Smart: Strategic Insights on Lifecycle Marketing from Sammy Tran - 110
In this episode of the D2Z Podcast, Brandon Amoroso dives deep into the world of lifecycle marketing with Sammy Tran, founder and CEO of BMO Media. Sammy shares his journey from a burgeoning intern to leading one of the top lifecycle marketing agencies, discussing the evolution of digital strategies in ecommerce and providing a roadmap for effective customer engagement across multiple channels.
Here's what you'll learn:
🚀 The transformative journey from an intern to a CEO in the digital marketing space.📧 The importance and impact of focusing on lifecycle marketing rather than just paid channels.
🤹 Strategies for managing hypergrowth in a digital agency.
🔄 The benefits of using a full-stack approach to lifecycle marketing, covering everything from email to loyalty programs.
🛠 Tips on balancing internal resources and freelancers to optimize business growth and client satisfaction.
🎯 How specialization in certain industry verticals can amplify client success.
🌐 The future trends in digital marketing technologies and the shift towards platform consolidation.
Timestamps
🎤 Introduction and Background of Sammy Tran and BMO Media (00:00:00)
💼 Sammy Tran's Entry into Digital Marketing and E-commerce (00:00:47)
🚀 Transition from Middlesex to Starting BMO Media (00:02:02)
📈 Growth Strategies and Differences in Agency Focus (00:02:58)
🔄 Specializing in Lifecycle Marketing Channels at BMO Media (00:03:49)
👥 Team Structure and Scaling at BMO Media (00:04:39)
⚖️ Balancing Resources Between Full-time Employees and Freelancers (00:05:30)
🎯 Specialization in Industry Verticals (00:06:53)
🌱 Future Growth Opportunities in Lifecycle Marketing (00:09:10)
🛠 Challenges with Platform Consolidation and Technology Evolution (00:14:15)
Sammy Tran:
LinkedIn - https://www.linkedin.com/in/sammy-tran-157825b7/
BMO Media - https://bmomedia.co/
Brandon Amoroso:
LinkedIn - https://www.linkedin.com/in/brandonamoroso/
Web - https://brandonamoroso.com/
Instagram - https://www.instagram.com/bamoroso11/
X - https://twitter.com/AmorosoBrandon
Scalis.ai - https://scalis.ai/
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By Brandon AmorosoIn this episode of the D2Z Podcast, Brandon Amoroso dives deep into the world of lifecycle marketing with Sammy Tran, founder and CEO of BMO Media. Sammy shares his journey from a burgeoning intern to leading one of the top lifecycle marketing agencies, discussing the evolution of digital strategies in ecommerce and providing a roadmap for effective customer engagement across multiple channels.
Here's what you'll learn:
🚀 The transformative journey from an intern to a CEO in the digital marketing space.📧 The importance and impact of focusing on lifecycle marketing rather than just paid channels.
🤹 Strategies for managing hypergrowth in a digital agency.
🔄 The benefits of using a full-stack approach to lifecycle marketing, covering everything from email to loyalty programs.
🛠 Tips on balancing internal resources and freelancers to optimize business growth and client satisfaction.
🎯 How specialization in certain industry verticals can amplify client success.
🌐 The future trends in digital marketing technologies and the shift towards platform consolidation.
Timestamps
🎤 Introduction and Background of Sammy Tran and BMO Media (00:00:00)
💼 Sammy Tran's Entry into Digital Marketing and E-commerce (00:00:47)
🚀 Transition from Middlesex to Starting BMO Media (00:02:02)
📈 Growth Strategies and Differences in Agency Focus (00:02:58)
🔄 Specializing in Lifecycle Marketing Channels at BMO Media (00:03:49)
👥 Team Structure and Scaling at BMO Media (00:04:39)
⚖️ Balancing Resources Between Full-time Employees and Freelancers (00:05:30)
🎯 Specialization in Industry Verticals (00:06:53)
🌱 Future Growth Opportunities in Lifecycle Marketing (00:09:10)
🛠 Challenges with Platform Consolidation and Technology Evolution (00:14:15)
Sammy Tran:
LinkedIn - https://www.linkedin.com/in/sammy-tran-157825b7/
BMO Media - https://bmomedia.co/
Brandon Amoroso:
LinkedIn - https://www.linkedin.com/in/brandonamoroso/
Web - https://brandonamoroso.com/
Instagram - https://www.instagram.com/bamoroso11/
X - https://twitter.com/AmorosoBrandon
Scalis.ai - https://scalis.ai/