BizBlend

Scaling Smarter: Discover Revenue Patterns with Rion Westfall

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In this episode of BizBlend, host Sana dives into revenue mastery and pattern discovery with Rion Westfall, founder of 537BD. Rion shares how founders can shift from hustle mode to strategic control by identifying internal and external patterns that drive sustainable growth. Drawing from his experience auditing businesses across 15 countries, Rion unpacks his "Own Your Revenue" framework and the PEPSLIM system, offering founders a blueprint to simplify complexity, spot hidden gaps, and regain control over their businesses. This conversation is packed with practical wisdom for entrepreneurs looking to scale with intention and avoid early-stage burnout.

About the Guest:

Rion Westfall is a business growth strategist, founder of 537BD, and creator of the Own Your Revenue and PEP SLIM frameworks. With extensive global experience across multiple industries, Rion helps SMB founders identify critical patterns that accelerate growth, optimize operations, and build businesses that last. His unique blend of diagnostic frameworks and leadership insights empowers entrepreneurs to gain clarity and take decisive action.

Key Takeaways:

  • Why most founders suffer from "pattern blindness" and how to overcome it

  • The critical importance of internal alignment, niche clarity, and company values

  • How the Customer Journey Map exposes business gaps and growth opportunities

  • The 7 key levers of Rion’s PEP SLIM model: People, Equipment, Process, Strategy, Leadership, Inventory, and Money

  • Why time is the biggest kryptonite for founders—and how to reclaim it through pattern discovery

    Connect with Rion Westfall:

    • LinkedIn: Rion Westfall

    • Website: https://www.537bd.com

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