Scaling a construction business from small beginnings to £5 million and beyond takes more than tools and talent, it takes the right strategy. In this episode of Deconstructing Digital, Amelia speaks with Greg Wilkes, founder of Develop Coaching, about how construction firms can grow sustainably in a digital-first world. They explore lessons learned the hard way - what happens when systems outpace people - and how to get growth back on track. Greg shares his honest lessons from experience and the five-pillar framework he now uses to help others scale smarter.