In this episode of Scope Shift, Brian Saemann sits down with Tre Forte, Chief Marketing Strategist and founding member of TNT Growth, a data-driven paid media agency known for scaling revenue while reducing customer acquisition costs through highly optimized advertising strategies.

🎯 What You'll Learn:

✅ The critical importance of daily performance audits in paid media

✅ How unified dashboards and cross-channel data visibility drive better decision-making

✅ Why nurturing systems are just as essential as lead generation

✅ Common PPC tracking mistakes that are silently killing your ROI

✅ How offline conversion imports (OCI) can improve ad platform optimization

✅ The difference between generalists vs specialists in marketing teams—and why it matters

✅ Trey’s journey from walk-on at Ohio State to Google Ads top 1% advertiser

🧠 Guest Spotlight:

Tre Forte – Chief Marketing Strategist & Founding Member at TNT Growth Tre brings a rare mix of grit, technical expertise, and strategic insight. After walking on to the Ohio State football team and earning a scholarship through perseverance, Trey transitioned into the marketing world—helping brands of all sizes grow through intentional, data-backed paid advertising and CRM integration strategies.

🔗 Connect with Tre:

LinkedIn: https://www.linkedin.com/in/tre-forte-9579a4154

Instagram: https://instagram.com/tgiforte

Website: https://www.tntgrowth.com

🔍 Topics Covered:

✅ How TNT Growth builds full-funnel paid ad strategies across Google, Meta, Yelp, and more

✅ The power of integrating CRM and ad platform data into one unified dashboard

✅ What most agencies and in-house teams get wrong about conversion tracking

✅ Why businesses struggle with post-click and post-submission engagement

✅ Google’s upcoming AI-powered ad tools (Search Max & Ads Agents) and what they mean

✅ How to implement OCI (Offline Conversion Imports) to filter out low-quality leads

✅ Trey’s approach to hiring platform-specific specialists instead of generalists

✅ The mindset shift required for scaling from 5-figure to 7- and 8-figure revenues

✅ Lessons from football: discipline, grit, and building systems for high performance

📌 Resources & Links:

GoBeyond SEO Digital Marketing: https://gobeyondseo.com/

Transform your revenue generation with GoBeyond Data: https://gobeyondseo.com/daas/

Get a free Google Maps Audit with Archer: https://audit.archer.gobeyondseo.com/

Connect with Brian here: https://www.linkedin.com/in/brian-saemann-seo-and-cro-05214230

Connect with our guest:

🔗 LinkedIn: https://www.linkedin.com/in/tre-forte-9579a4154

🔗 Instagram: https://instagram.com/tgiforte

🔗 Website: https://www.tntgrowth.com

👍 Like, comment, and subscribe for more expert insights on digital marketing, paid media, and growth strategy.

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