This episode features an interview with Andy Nester, CMO at Firstup, the world’s first intelligent communication platform.

In this episode, Andy gives us the scoop on why Firstup is the best in the business at delivering information to individual workers, how he and his team help large organizations personalize experiences for their workers, and his approach to in-depth problem solving for customers. Andy also shares about his work breaking down organizational silos and how that helps scale success for businesses.  

Key Takeaways

• Build communities based on who you’re specifically trying to serve. The more you attempt to attract and engage a community of multiple roles and various functions, you inadvertently water down the value you offer. Identify your persona’s shared purpose and get laser focused on how they are collectively marching toward the same objective.
• Large companies need a platform where they can communicate with every single worker. Utilizing a platform that automates communication at scale with individual employees is key in successfully understanding your workforce and making data driven decisions.
• If you want to scale, you need to identify and break down organizational silos. Whether it’s sales, marketing, or otherwise, when teams work individually, they risk losing knowledge and insights that could help the company grow as a whole.

Quote: 

“Most companies when they think about communicating to the workforce, it's a lot of knowledge workers, desk workers, people who sit behind a laptop like this. But in reality, 70% of the world's workforce doesn't have an email address. They don't sit behind a desk. So being able to communicate with them and understand how those employees are either engaged or disengaged is really, really difficult if you don't have a platform that can automate this type of communication at scale and in a personalized way to capture all those insights that can exist. When you keep that connection with the workforce and use those insights to really identify where there is potential challenges with retention, where there are productivity issues, where there are opportunities for advancement for people, where you should deliver more L&D, for example, there's lots and lots of great things that come out of really understanding the workforce down to an individual level.”

Episode Timestamps: 

*(04:27) - The Trust Tree: Being the best in the market at delivering information at the right time, in the right place to every individual worker.

*(22:57) - The Playbook: Nothing is uncuttable.

*(41:14) - The Dust Up: Stay calm and approach tension thoughtfully

*(42:26) - Quick Hits: Andy’s Quick Hits

Sponsor:

Pipeline Visionaries is brought to you by Qualified.com, the #1 Conversational Marketing platform for companies that use Salesforce and the secret weapon for pipeline pros. The world's leading enterprise brands trust Qualified to instantly meet with buyers, right on their website, and maximize sales pipeline. Visit Qualified.com to learn more.

Links:

• Connect with Ian on LinkedIn
• Connect with Andy on LinkedIn
• Learn more about Firstup
• Learn more about Caspian Studios