In this episode of the Robb Green Show podcast, listeners will gain valuable insights into the dynamic world of Cactus Corn with Chris Levandowski as he discusses the company's evolution from in-person event sales to exploring online and wholesale retail opportunities. Chris and host Robb delve into the operational strategies behind managing event setups, employee training, and maximizing efficiency during high-revenue periods. They also explore innovative marketing techniques, including e-commerce potential, unique promotional ideas, and expanding market reach beyond Arizona. Additionally, the episode highlights the significant impact of a recent rebranding effort and the importance of data-driven marketing for future growth. Tune in to learn practical tips and strategies for scaling a business in the competitive food industry.

Time Stamps:

00:00 - 05:00 - Introduction & Business Model: Overview of Cactus Corn's focus on in-person sales at events and plans for online and wholesale retail expansion.

05:00 - 10:00 - Operations & Employee Management: Discuss event setups, employee roles, training processes, and operational efficiency during high-revenue events.

10:00 - 15:00 - E-Commerce & Marketing Strategies: Exploring e-commerce potential, unique product packaging, customer engagement strategies, and gifting market targeting.

15:00 - 25:00 - Promotions & Market Expansion: Brainstorming promotional ideas, expanding market reach beyond Arizona, and analyzing customer demographics.

25:00 - 35:00- Rebranding & Future Growth: Impact of recent rebranding, consistent marketing messaging, and data-driven strategies for future growth.