In this episode, we talk with Mike Feller, founder of Ladder and former executive at ActivePipe and Second Century Ventures REACH Scale-Up Real Estate Program, about the real challenges of scaling startups. Mike shares lessons from his PropTech journey from building the first sales systems and identifying the ideal customer profile to avoiding the most common founder mistakes. We discuss how to document processes, choose the right moment to expand into new markets, and use AI tools wisely without losing focus on fundamentals.