GTM Vault

Scaling the Founder Before the Company with Vijay Rajendran


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Vijay Rajendran — executive coach, venture builder, and author of The Funding Framework — joins GTM Vault to explore what it really takes to grow from founder to fundable CEO in today’s fast-moving startup landscape.

Vijay has helped founders raise capital in 80+ countries, led Portfolio Value at 500 Global, and now coaches high-growth leaders on how to lead with clarity, raise with confidence, and scale without burning out.

In this episode:

  • Why confidence comes from clarity

  • How to shift from reactive hustle to intentional leadership

  • The role of GTM motion in making your startup default investable

  • Fundraising strategy for founders outside SF and NYC

  • How product-market fit has evolved in 2025

  • What most CEOs get wrong about alignment, rhythm, and self-management

Whether you’re raising your first round or scaling toward $100M, this episode will help you grow your company by growing yourself first.

Sponsor: This episode is brought to you by ZoomInfo. Learn more at zoominfo.com.

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GTM VaultBy Rick Koleta