In this powerful episode of Scaling the Gap, host Madeleine MacRae, CEO and co-founder of ProQ, sits down with Brian Kaskavalciyan—entrepreneur, podcast host, and a leading voice in the home improvement industry.

Brian shares his journey from launching a relationship marketing company in 2009 to becoming a trusted advisor for home improvement entrepreneurs seeking financial freedom and long-term success. Together, Madeleine and Brian dive into the real work behind entrepreneurship—overcoming self-limiting beliefs, cultivating humility, setting intentional goals, and redefining success beyond just financial gain. This is an episode full of straight talk, inspiration, and actionable strategies for entrepreneurs ready to grow from the inside out.

Key Takeaways

• Why wealth and personal freedom go hand-in-hand for long-term business success
• The mindset shifts that separate surviving business owners from thriving entrepreneurs
• How personal development is the "hardest work"—and the most rewarding
• Strategies to break through self-limiting beliefs and achieve financial goals
• The role of ethics, humility, and impact in building a legacy
• How daily rituals and reminders help align your actions with your vision
• Why defining success for yourself is essential to finding fulfillment

In This Episode:

• 00:00 – Introducing Brian Kaskavalciyan
• 01:40 – Brian’s Journey and Core Business Philosophy
• 04:04 – Wealth as a Path to Freedom
• 05:52 – Personal Development as the Foundation of Wealth
• 08:49 – Ethics and Integrity in Business
• 13:31 – Creating the Ripple Effect of Prosperity
• 17:42 – Why The Hardest Work is Working on Yourself
• 20:58 – Setting Financial Goals with Intention
• 24:04 – Building a Mindset for Long-Term Success
• 28:38 – What Success Really Means
• 41:28 – Final Reflections and How to Connect with Brian

Notable Quotes

• [00:05:37] "  You can't make more time, but you can definitely buy more time." — Brian Kaskavalciyan
• [00:06:01] "  Become a millionaire, not for the million dollars, but for what it will make of you to achieve it." — Brian Kaskavalciyan
• [00:09:29] “ You do not have to practice bad business to get ahead. And in fact, you are gonna become a worse person if you do that.” — Madeleine MacRae
• [00:15:43] “If you are paying attention to how wealth could possibly impact you, you are gonna be careful not to become overly greedy.” — Brian Kaskavalciyan
• [00:20:10] "  Your personal development journey is ongoing. There's not a point where you’re done forever." — Madeleine MacRae
• [00:27:36] “ When you can stand on your own success and you feel confident in what you are achieving, it becomes less and less necessary for other people to applaud you.” — Madeleine MacRae

Our Guest

Brian Kaskavalciyan is a successful entrepreneur, speaker, and the co-founder of gFour Marketing Group. He’s best known as the host of The Wealthy Contractor podcast, where he helps home improvement business owners build profitable, freedom-focused companies. With decades of experience in relationship marketing, Brian empowers entrepreneurs to shift their mindset, grow their businesses with purpose, and define success on their own terms.

Resources and Links

Brian Kaskavalciyan

• LinkedIn
• Instagram
• Website

Madeleine MacRae

• Website
• LinkedIn
• Instagram