In this latest episode of Applying AI: The AI in Africa Podcast, Segun welcomes listeners to the first episode of the year 2024, continuing the discussion from the previous episode. The focus is on the challenges of scaling African businesses with artificial intelligence and the importance of identifying the impact before attempting to scale. In this episode, Segun delves into the essential question of whether one can scale the impact of solutions that haven't been implemented yet. He emphasizes the necessity of understanding the "why" behind building an artificial intelligence model for a specific business and explores the key questions that business owners or machine learning engineers should ask themselves or their clients. The overarching theme is that building an AI model is a means to an end, and the episode highlights the importance of defining the goals and purposes the model aims to achieve.