Graeme Barlow went from selling digital loot at age 10 to scaling Iversoft past $10M by doing what most founders won’t—letting go of control to grow faster.

But when a major funding round fell through and his company was down to negative 60 days of cash, Graeme had to face the hardest leadership moment of his career: telling 28 employees to take their computers home—because there might not be an office tomorrow.

That experience reshaped his view on business.

Not moonshot visions or hustle culture—but discipline, cash clarity, and systems that don’t rely on heroes.

Now, he’s helping founders scale by focusing less on being “the guy” and more on building resilient companies that thrive without them.

This episode is a masterclass in founder evolution. Graeme reveals:

Key Lessons

Let Go to Grow: Why removing yourself from the day-to-day is the only path to scale.

Focus or Fail: How trying to be everything to everyone nearly sank Iversoft.

Forecast or Die: Why Graeme refuses to work with founders who don’t forecast cash weekly.

Revenue First: If you’re under $1M, cold calls solve more than strategy ever will.

System-Driven Leadership: How to stop being a bottleneck and start being a builder.

Host: Tyler Martin, Think Business Podcast

Want to run a business that doesn’t run on chaos? Let’s talk:

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