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Scaling to $1B: The Grit Behind Dune With Fredrik Haga
"You can’t build the product without the team."
In this episode, Catherine sits down with Fredrik Haga, the mind behind Dune. We dive into the "Hard Truths" of being a founder: the regret of scaling too fast, the friction of government policy, and the personal habits that keep a unicorn CEO sane.
What we cover:
- 01:32 - Spotify, Bach & Rap for deep work
- 13:48 - Why AI isn't the real existential threat
- 15:42 - The "Norway Exit": Why Fredrik left home to build Dune
- 30:15 - Why building a startup is like surfing the wave
- 38:40 - The Biggest Regret: Scaling 4x in a year
Follow The Buildooor:
→ Twitter (X): https://x.com/The_Buildooor
→ LinkedIn: https://www.linkedin.com/company/the-buildooor
→ Instagram: https://www.instagram.com/the_buildooor
→ TikTok: www.tiktok.com/@the_buildooor
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By The Buildooor"You can’t build the product without the team."
In this episode, Catherine sits down with Fredrik Haga, the mind behind Dune. We dive into the "Hard Truths" of being a founder: the regret of scaling too fast, the friction of government policy, and the personal habits that keep a unicorn CEO sane.
What we cover:
- 01:32 - Spotify, Bach & Rap for deep work
- 13:48 - Why AI isn't the real existential threat
- 15:42 - The "Norway Exit": Why Fredrik left home to build Dune
- 30:15 - Why building a startup is like surfing the wave
- 38:40 - The Biggest Regret: Scaling 4x in a year
Follow The Buildooor:
→ Twitter (X): https://x.com/The_Buildooor
→ LinkedIn: https://www.linkedin.com/company/the-buildooor
→ Instagram: https://www.instagram.com/the_buildooor
→ TikTok: www.tiktok.com/@the_buildooor