For entrepreneurs who you are doing well at six figures but want to scale to eight, serial eCommerce entrepreneur Fernando Cruz says you have to launch more products, and Amazon is a huge revenue concentration for that. Fernando builds brands on online marketplaces. His expertise in Amazon strategy, product selection, and business development has led to the introduction of over 200 products to the market. In this interview, he goes in-depth about launching new products, the 80/20 Rule, and focusing on cashflow. He also touches on the changes for Amazon in 2019 and what every successful seller should be aware of.