Today, on Strategic Scaling, Shelli welcomes Christian Serrano, Director of Project Operations at Christian Serrano Construction. Christian talks about building his company from just himself working out of his one-bedroom apartment to now employing over ten people with a trajectory to grow within the following year.

They also discuss:

- How Christian learned a lot during the pandemic about approaching pricing and vendor selection differently

- The difference between working in commercial and residential real estate and why he chose both

- The key elements that helped him expand his business

- How Christian sets himself apart from his competitors

- Some of the factors he looks for when hiring