The Curtis McCullom Show

Scaling UoPeople: Asaf Wolff's Visionary Approach to Education and Innovation ft. Asaf Wolff


Listen Later

In this episode, we’re joined by Asaf Wolff, a visionary growth hacker who played a pivotal role in scaling the University of the People (UoPeople) from just 500 students to an astounding 150,000, making it one of the largest universities in the United States—all with almost no traditional marketing budget. Asaf’s innovative use of technology, AI, and automation has transformed UoPeople’s marketing funnel into a highly efficient engine, achieving a 99% lower student acquisition cost compared to the US average.

Asaf shares the secrets behind this groundbreaking success, highlighting the importance of personalizing the student experience and fostering a strong sense of global community. With over 60% of students being first-generation and 40% identifying as Black or African American, UoPeople stands as a beacon of diversity and inclusion under Asaf’s strategic leadership.


This episode dives deep into how technology and creativity can disrupt traditional industries, the power of data-driven decision-making, and the role of education in driving global equality. Whether you're an entrepreneur, a marketer, or simply inspired by stories of innovation and impact, this conversation with Asaf Wolff is one you won’t want to miss!


https://www.linkedin.com/in/asafwolff/ 


...more
View all episodesView all episodes
Download on the App Store

The Curtis McCullom ShowBy Curtis McCullom