When investment flows into a scale-up, marketing often gets a boost. And with bigger budgets and bigger targets come bigger teams – it makes a lot of sense to build at least some content capability in-house. So when should you grow your own, and when should you bring in a supplier? Alan, Chris, Helen and Rachel help a listener build a content operations model fit for anything growth can throw at it.

When investment flows into a scale-up, marketing often gets a boost. And with bigger budgets and bigger targets come bigger teams – it makes a lot of sense to build at least some content capability in-house. So when should you grow your own, and when should you bring in a supplier? Alan, Chris, Helen and Rachel help a listener build a content operations model fit for anything growth can throw at it.

When investment flows into a scale-up, marketing often gets a boost. And with bigger budgets and bigger targets come bigger teams – it makes a lot of sense to build at least some content capability in-house. So when should you grow your own, and when should you bring in a supplier? Alan, Chris, Helen and Rachel help a listener build a content operations model fit for anything growth can throw at it.&nbsp;

Scaling-up is Hard to Do

Every marketing professional has their own brand language bête noire. Each episode, the content consultancy team at Blackad answer a listener's brand agony letter – working from diagnosis, through treatment, and finally onto staying healthy.

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Scaling-up is Hard to Do

Scaling-up is Hard to Do