Lizzy Felciano and Elizabeth Fennell from H1 join Adam Turinas to talk about  how they are building a new complex healthtech brand. H1 is an exciting new business funded by a successful healthtech entrepreneur.  Lizzy is the SVP of marketing and Elizabeth is the Director of Integrated Marketing.  

In this episode, you will learn: 

- How to approach scaling up marketing for a VC-backed company 

- How to use ABM 

- How to communicate a single message that has different value to different audiences