In this episode of Founders Future, host Ammar Elm chats with Reid Blackman, founder of Virtue Consultants and author of Ethical Machines (Harvard Business Review Press). Reid shares his transition from philosophy professor to AI ethics consultant, helping Fortune 500 companies like Amazon and Merck navigate the ethical, regulatory, and reputational risks of AI.

He discusses how social movements and rising corporate accountability inspired the launch of Virtue, which now delivers customized AI risk programs—including diagnostics, training, and governance frameworks. Reid also reflects on his content-driven growth strategy through speaking, writing, and LinkedIn, and opens up about the challenges of scaling sales and marketing. Packed with insights, this episode is essential for anyone navigating AI’s ethical frontier.