What is the difference between looking through the rearview mirror of your business and looking out the front windshield? For many growing companies, the gap between historical bookkeeping and strategic forecasting is where growth plateaus. In this episode of Thinc Ahead, Kelli Snider, Partner at Thinc Strategy, sits down with Josh Rubin, Managed Services Director, to explore how fractional CFO leadership provides the scalability and foresight necessary to navigate complex financial landscapes.

Josh and Kelli break down the common misconceptions about executive financial roles and explain why even small to mid-sized firms can benefit from high-level expertise without the cost of a full-time hire.

Tune in to discover:

• The "Windshield vs. Rearview" Perspective: Understand the distinct roles of a Controller versus a CFO, and why moving from historical reporting to forward-facing strategy is vital for growth. (00:01:45)
• The First 90 Days: What to expect when integrating a fractional CFO, from the initial assessment of your financial health to the heavy lifting of information gathering and goal alignment. (00:03:00)
• Navigating Growth and Complexity: How an outside expert identifies process inefficiencies, manages cash flow forecasting, and streamlines financial reporting to prepare for audits or capital raises. (00:04:30)
• Technical Compliance and Standards: Learn how fractional leaders help internal teams stay current with evolving accounting standards, such as new lease standards, that can impact your balance sheet. (00:06:00)
• The M&A and Fundraising Edge: Discover how a CFO crafts a compelling financial narrative for investors, manages due diligence, and ensures seamless integration during acquisitions. (00:08:00)
• Debunking the "Bandaid" Myth: Why a fractional CFO isn't just a temporary fix for a crisis, but a long-term strategic partner that adds a layer of professionalism and scalability to your leadership team. (00:10:30)

Whether you are facing rapid expansion, seeking outside capital, or simply need more predictability in your cash flow, this conversation offers a roadmap for elevating your organization’s financial maturity.

Thinc Ahead is hosted by Thinc Strategy's Cindy Anderson, Josh Rubin,  & Karen Albritton and produced by Walk West.